Chelsea have reportedly been informed they must pay a staggering €100 million to secure the signing of Eintracht Frankfurt star Hugo Ekitike this summer, as the Blues continue their search for a reliable goalscorer.

According to Sky Sports journalist Florian Plettenberg, the 21-year-old striker is planning to take the “next step” in his career after a phenomenal breakthrough season in the Bundesliga. Ekitike, who is under contract with Frankfurt until 2029, is keen on a fresh challenge — and Chelsea are monitoring the situation closely.

Plettenberg provided the update on his X (formerly Twitter) account, stating:
“Hugo Ekitike wants to take the next step and is still planning a move this summer! Eintracht Frankfurt have been informed, as previously reported. Markus Krösche continues to demand €100m.”

The Frenchman has been one of the standout performers in German football this season, helping guide Eintracht Frankfurt to Champions League qualification with 15 goals and 8 assists in the Bundesliga alone. Across all competitions, Ekitike has racked up an impressive 22 goals and 12 assists in 48 appearances, firmly establishing himself as one of Europe’s most exciting young forwards.

With Chelsea looking to bolster their attacking options, Ekitike has emerged as a serious target. The Blues have struggled for consistency in front of goal, with Nicolas Jackson failing to fully convince as a dependable No. 9. While the Senegal international has shown flashes of brilliance, there is a growing consensus that Chelsea need a more prolific and clinical forward to lead the line next season.

Chelsea’s European future will only be confirmed on the final day of the Premier League season, which could influence their summer transfer strategy. But if the Blues are to challenge for top honours again, bringing in a striker of Ekitike’s calibre might just be a necessity — albeit at a hefty price.

Whether Chelsea are willing to match Frankfurt’s €100 million demand remains to be seen, but the message from Germany is clear: it won’t be cheap.