Chelsea Football Club has announced a major new global partnership with DAMAC Properties, a leading real estate company based in Dubai, naming them as the club’s Official Property Development Partner. As part of the deal, DAMAC will also appear on the front of Chelsea’s shirts for the rest of the 2024/25 season.

DAMAC, a prominent name in luxury property development in the Middle East, is collaborating with Chelsea to launch a unique project—Chelsea Residences by DAMAC—in Dubai. This innovative, football-themed residential development will be the first of its kind and will incorporate Chelsea’s iconic branding throughout, from premium concierge services to performance-inspired facilities.

The project aims to embody Chelsea FC’s signature style, pursuit of excellence, and forward-looking vision. To mark the beginning of this landmark partnership and unveil the club’s first-ever branded residences, DAMAC’s logo will be featured on both the men’s and women’s kits, starting with Chelsea’s UEFA Conference League semi-final match against Djurgarden this Thursday.

Jason Gannon, president and COO of Chelsea Football Club, said: “DAMAC are world renowned in building luxury properties, and we are thrilled to be working with the industry leader to bring to market a first-of-its-kind branded Chelsea FC residence in Dubai. With the club located in the heart of London, the collaboration will bring Chelsea to life in Dubai, support our continued growth on the global stage. We can’t wait to see Chelsea Residences take its place in the Dubai skyline.”

Amira Sajwani, managing director of sales & development of DAMAC Properties, said: “This launch marks the first of an elite collection that celebrates not just the passion of Chelsea FC but its enduring legacy, innovative spirit and relentless pursuit of excellence. This initiative goes beyond celebrating the beautiful game; it sets a new benchmark for those who expect nothing less than the exceptional, every time.”