Marc Cucurella’s unfortunate double slip during Chelsea’s clash against Tottenham may have been a nightmare moment on the pitch, but it became a marketing opportunity off it.

The incident, which saw Cucurella lose his footing twice in 10 minutes, led to Tottenham scoring two early goals and left the Chelsea left-back furious with his boots.

In a dramatic post-match gesture, Cucurella removed the Puma-manufactured boots and shared a photo of them discarded in a garbage bin, which could have spelled disaster for the German sportswear giant. However, Puma quickly turned the narrative around with a clever social media campaign featuring the Chelsea defender himself.

The ad showcases Cucurella standing next to a ‘Wet Floor’ sign, with the tagline: “It’s not how you slip, it’s how you bounce back.” The bold move highlights Puma’s ability to embrace the incident with humour and optimism while showcasing the player’s determination to recover from setbacks.