Chelsea have announced a sponsorship deal with Linglong Tire as they become the club’s official global tyre partner.

Chelsea have released a statement thus: “Shandong Linglong Tire Co., Ltd. Is a leading Chinese tyre manufacturing company. The company’s products are exported to 173 countries across the world, covering Europe, the Middle East, the Americas, Asia Pacific and Africa, and provides equipment and services for over 100 manufacturing bases of 60 global well-known automakers.

“The partnership will enable Linglong to build on its impressive international growth as a tyre manufacturer with a world-class brand and global sales footprint. As part of the partnership, Linglong will provide the tyres for the Chelsea FC men’s team bus in the UK.

“In addition, Linglong will further activate the partnership through bespoke content as well as exclusive interactions between our star players and the brand.

“For Chelsea’s international fanbase, Linglong will collaborate with the club to create engaging content and experiences in key strategic markets, as well as build Linglong’s global presence through pitchside placements with the men’s and women’s teams, at Stamford Bridge.”