Chelsea are still without a front jersey sponsor ahead of the 2024-25 season.

In the pre-season games, the Chelsea jersey front displayed the logo of last season’s sponsor, Infinite Athlete.

However, last season’s sponsor were only supposed to be displayed in that role for a year, which has thus expired.

Football business expert Lukasz Baczek has reported that the logo will disappear from the Chelsea shirts from the start of the new season.

So far, Chelsea do not have a sponsor yet, but the club still believes it will get a new sponsor, but do not want to bow to the pressure of accepting offers with lower value.

Chelsea are now opting for a year-long agreement as they believe they’ll be able to negotiate better terms in 12 months.

Interestingly, Chelsea towed a similar path last year.