Chelsea announce new jersey sponsor


Chelsea FC have announced BingX as their new training wear partner, evolving from their previous role as a sleeve partner.

The BingX logo will be featured on the men’s team training apparel for the next two seasons.

This partnership aims to boost brand growth, fan engagement and customer experiences.

To celebrate, they organised a unique drone delivery event at Stamford Bridge. The collaboration emphasises innovation and shared dedication to excellence in both football and cryptocurrency sectors.

Casper Stylsvig, Chelsea FC’s chief revenue officer, commented: “We are delighted to move into this next stage of our partnership with BingX. The first six months working together has already seen us deliver a series of world-class campaigns and initiatives, and we are excited at the challenge of going bigger and bolder in the upcoming season.

“The campaign launched today to unveil our new men’s training kit gives fans a glimpse of what to expect from our ongoing partnership, which is driven by innovation and a joint commitment to setting industry benchmarks.’

Vivien Lin, chief product officer at BingX, said: “We are immensely proud to strengthen our partnership with Chelsea, a club that shares our commitment to innovation and excellence.

“This extended partnership will be driven by our mutual dedication to excellence, going beyond branding to create unforgettable experiences for fans and pushing the boundaries of what’s possible in both football and cryptocurrency. Together, we aim to inspire and empower the future, setting new standards and achieving remarkable milestones.”

1 Comment on "Chelsea announce new jersey sponsor"

  1. Kingzay de Bengo | July 19, 2024 at 6:07 pm | Reply

    Wow this is great!!!

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