Official: Chelsea confirm new sponsorship deal

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Chelsea have sealed a deal with BingX for their men’s team.

BingX, a Cryptocurrency exchange firm, will have their name and logo displayed on the sleeve of the jerseys of the Chelsea men’s team for the remainder of the 2023-24 campaign.

The training kits of the men’s team will then have the name and logo of BingX on them for the next few years, according to a statement from the official Chelsea website.

The statement reads: “This partnership, being BingX’s inaugural foray into sports and entertainment, designates the brand as the Official Sleeve Partner for the Chelsea men’s team playing kits throughout the remainder of the 2023/24 season.

“Fans can anticipate the continued presence of the BingX brand emblazoned on the men’s training kit range for the subsequent two seasons.”

With this development, it is expected that Chelsea’s three-year training kit deal with travel company, Trivago will also come to an end at the end of the season.