Having concluded a deal with Infinite Athlete as its principal partner for the 2023/2024 season, the Blues are still in talk with some interested parties over sponsorship deals.

Chelsea confirmed on Saturday that the club has secured a deal with technology company Infinite Athlete. However, the deal secured with Infinite Athlete is understood to be a short-term arrangement.

Following various negotiations to sign a long-term shirt sponsorship deal, Chelsea are now set to deal another fine deal.

The Blues almost lost out on revenue boosts due to the delay as potential partners were unable to meet with the club’s demands.

The Stamford Bridge club are already in talks with some parties, including Riyadh Air over shirt sponsorship beginning from next season.

Chelsea’s men and women teams will now wear the teams’ shirts bearing Infinite Athlete logo at the front for the rest of the 2023/2024 campaign.

A step in the right direction.