OFFICIAL: Chelsea announce new front of shirt sponsor

Chelsea have announced a new front of shirt sponsor for the 2023/24 season after starting the season without one.

A statement from Chelsea reads: “Chelsea Football Club has announced Infinite Athlete as its principal partner for the 2023/24 season.

“The brand will appear on the front of the men’s and women’s teams’ playing kits and training kit sleeve, starting with Chelsea Women’s FA Women’s Super League game against Tottenham Women on Sunday.

“Infinite Athlete currently powers innovative technology enhancements for the club and its global fanbase, including the launch of Match View X via the club’s official app.

“Infinite Athlete combines Tempus Ex Machina’s cutting-edge sports video and data technology with groundbreaking safety and performance analytics from partner company Biocore, and currently hold dynamic partnerships leveraging its proprietary technology across the NFL, Colorado Athletics, and more.

“Its mission is to be the industry-standard operating system across all global sports, empowering a better experience, with greater opportunities and access to the highest quality technology for fans, the game and athletes.”