With the World Cup just days away, FIFA has announced the ban on beer sales at the eight tournament stadiums after reported pressure from hosts Qatar.

A FIFA statement read: “Following discussions between host country authorities and FIFA, a decision has been made to focus the sale of alcoholic beverages on the FIFA Fan Festival, other fan destinations and licensed venues, removing sales points of beer from Qatar’s FIFA World Cup 2022 stadium perimeters. There is no impact to the sale of Bud Zero which will remain available at all Qatar’s World Cup stadiums.

“Host country authorities and FIFA will continue to ensure that the stadiums and surrounding areas provide an enjoyable, respectful and pleasant experience for all fans. The tournament organisers appreciate AB InBev’s understanding and continuous support to our joint commitment to cater for everyone during the FIFA World Cup Qatar 2022.”

Given that Budweiser remain one of FIFA’s key partners, such a ban on their products would hinder the brand’s visibility and could therefore result in football’s governing body being in breach of a multi-million dollar contract.

Beer can only be comsumed at the stadium within the hospitality boxes that cost a minimum of £19,000.