Chelsea have announced a new £10million-a-year sleeve sponsorship deal with car manufacturer Hyundai.
The deal, worth £40million over four years, is the most lucrative sleeve-sponsor deal signed by a Premier League club.
Hyundai’s logo will appear on the sleeves of Chelsea shirts for all domestic matches from next season until 2022 for both the men’s and women’s teams.
Chelsea stars David Luiz, Tiemoue Bakayoko and Olivier Giroud posed with two Chelsea supporters in a photo shoot announcing the sleeve sponsorship deal.
Chris Townsend OBE, Chelsea FC commercial director, said: “We are delighted to be announcing our new partnership with Hyundai that will see this iconic brand appear on the sleeve of our match shirts from next season.
“At Chelsea we pride ourselves on partnering with some of the world’s leading companies and we look forward to working closely with Hyundai as they seek to reward, engage and entertain our global fanbase.”
Andreas-Christoph Hofmann, vice president marketing & product at Hyundai Motor, added: “We are thrilled to begin a new partnership with Chelsea – a successful and ambitious club that matches the global scale and challenging spirit of Hyundai. Just as we always place the customer first, so we have always positioned fans at the heart of our activities throughout our long-running engagement in football. We will be taking the same approach with Chelsea fans around the world as we kick off this new partnership.”
The new sleeve sponsor will be seen for the first time on 23 July, as Chelsea head to Australia to play a friendly fixture against Perth Glory ahead of the 2018/19 season.